Impressing a consumer is one of these widely accepted marketing goals. Be it a newly launched entrepreneur or a popular, established Entrepreneurship experts, we are all going to try and turn the first-time window-shopper into brand-endorser and show-stopper! And if that works out, it’s almost like a dream come true! So, are you really making consumers for life?
Here are some takeaways for you:
Make it measurable: The frequency with which a client visits you online or offline, the frequency of purchases/transactions he makes must be measured and the entire system itself has to be designed for it to be measurable. It should lead you to reflection and retrospection if the frequency has not been great or even if it has been falling gradually.
Stay in touch: It is essential that you build a rapport and stay tuned with your clients all the time. Even if it means they have opted for another alternative, they could likely be your returning customers or a source to show you your loopholes.
Keep comparing: Monitoring returning customers has another advantage; you can measure them against your new ones for a specific period and even gauge the impact of any new methods you adopted through that phase to build your consumer list.
Step into their shoes: Now look at your journey as a buyer from your own venture. Identify the possible hurdles, difficulties, and flaws your customer would experience. Set your immediate goals in repair work.
Enhance the experience: Delivering a unique experience through your product or service instantly strikes recognition and appreciation. It must comprise quality and solutions to existing issues.
Customer care: No business is going to work flawlessly. But there is this audience with their binoculars on and you will have to be seen healing the wounds as a priority. Provide easy customer access to reach out to you for problems through calls/chats/emails, etc. Quick solutions, patience, and friendly responses are always welcome.
Pamper them: Yes! Offer discounts, freebies, convenience-based schemes, and pocket-friendly packages. Be original, spoil your consumer in ways your competitor has not tried or thought of! Undoubtedly, this one attracts the customer’s North Pole to your south.
Encourage feedback: Be open to feedback and do not wait for it. Make provisions for customers to reach you, create formats that can help their feedback be more specific, provide feedback links or collect those spot on, so that you have as many. This is only scope for improvement and gathering ideas that visitors may even provide.
Gratitude is essential: Being thankful in response to appreciation, negative feedback, a purchase, or absolutely anything is going to get you to build a bond. Doing it publicly will strike emotional connections and project your availability in problem situations.
Announce your revamps: Any changes that you make, particularly those that came out of customer feedback, must be showcased with prominence. New experiences must not take the customers by surprise (if they have been accustomed to good old ones) and damages that you repaired deserve recognition.
So there you are, equipped with ideas, getting busy on your journey to making clients for life!